Last Updated: February 28, 2024, 07:30 IST
Xiaomi 14 Ultra India launch is unlikely to occur
Last Updated: February 28, 2024, 07:30 IST
Xiaomi 14 Ultra India launch is unlikely to occur
Xiaomi 14 Ultra has launched in China and unveiled for the worldwide markets as nicely this week. But the brand new Ultra telephone but once more misses out on its journey to India, as highlighted in a number of experiences. Xiaomi 14 is launching in India which has already been confirmed by the corporate.
The model has determined in opposition to taking the Xiaomi 14 Pro out of its residence market. But the larger query is about Xiaomi’s reluctance to launch the 14 Ultra in India and it’s in all probability straightforward to guess the explanations.
Xiaomi has constructed its identify with the worth-for-cash class within the nation, which has now turn into far increased in pricing than ever earlier than. In truth, the Redmi Note lineup goes as excessive as Rs 40,000 within the nation, which didn’t occur within the early days of the corporate.
The Ultra model prior to now few years showcased Xiaomi’s concentrate on premium imaging tech with the assistance of Leica and the outcomes have impressed most. People have pleaded with Xiaomi to launch the 13 Ultra together with the 13 Pro final yr, nevertheless it didn’t occur. The premium class is successfully led by Apple within the nation, after which you’ve got Samsung and doubtless Google in a distant third.
OnePlus and Vivo have additionally proven their flagship ambitions in recent times they usually appear joyful to play the sport, as the opposite fashions rake up the volumes. So, why can’t Xiaomi have an analogous technique and present everybody that it is able to battle the biggies with the Ultra? Well, the principle cause might be associated to the pricing. Xiaomi 14 Ultra introduced in Europe this week comes for nicely over Rs 1 lakh. Even Google doesn’t stand an opportunity with the Pixels in that vary right here.
Samsung appears to have bucked the development and bought itself transferring to the upper desk. But Xiaomi wants a whole lot of work earlier than getting in that path. It is believed that Xiaomi 14 isn’t any slouch with Leica-powered digicam in tow and it’s potential that the corporate needs to have a dry run with the most recent mannequin and gauge whether or not the Ultras do stand an opportunity within the nation at a later date.