San Francisco: Elon Musk-owned X Corp (previously Twitter) has began rolling out a brand new characteristic that can permit paid customers to focus on a few of their posts through a brand new ‘Highlights’ tab.
The microblogging platform up to date its ‘About X Premium’ web page to incorporate particulars in regards to the highlights characteristic, stories TechCrunch.
“Feature your best posts by Highlighting those posts and they’ll appear on your profile in a dedicated tab,” the outline of the characteristic mentioned.
X has been rolling out the brand new ‘Highlights’ tab to some subscribers over the previous few days, nonetheless, in response to the corporate’s up to date help web page, the characteristic is now obtainable to all paid customers.
The platform already permits customers to pin certainly one of their tweets to their profiles in order that guests can see it first, nonetheless, it was not potential to pack a number of tweets’ price of data.
The ‘Highlights’ tab could also be helpful for an artist to focus on their work or for an creator to focus on their hottest articles, the report mentioned.
Paid customers can add any of their posts to the Highlights tab by tapping on the submit’s three-dot menu after which selecting the “Add/remove from Highlights” possibility.
In addition to the brand new Highlights tab, the corporate made TweetDeck a subscriber-only product in an effort to entice extra individuals to pay for its premium service.
Meanwhile, X has shut down $100 million price promoted accounts advert enterprise on its platform and won’t permit advertisers to advertise their accounts inside the platform’s timeline to draw new followers.
According to an e-mail to promoting purchasers seen by Axios, the corporate mentioned it deliberate to begin “depreciating the Followers objective” advert unit “beginning as soon as last Friday”.
The change “comes as part of a larger effort to optimise the X experience by prioritising content formats.”
