Alphabet Inc’s YouTube on Tuesday introduced a $100 million fund to pay content material creators who make hit movies on its new short-form video characteristic Shorts, as YouTube goals to court docket extra influencers. The fund will launch within the coming months and pay creators this 12 months and 2022, YouTube mentioned. The funding comes as platforms are racing to entice younger creators who’re constructing large fan followings – and massive incomes potential – by filming quick comedy skits and dance routines. Viral app TikTok jump-started the development of short-form video clips and was rapidly copied by different apps reminiscent of Facebook-owned Instagram’s Reels, Snapchat Spotlight and YouTube Shorts.
YouTube mentioned the brand new fund can pay 1000’s of creators every month whose movies on Shorts obtain probably the most engagement from viewers. The streaming video web site added it can start to check adverts on Shorts. As the market for quick video options turns into extra crowded, platforms have used creator funds as a method to court docket extra customers.
We’re *thrilled* to announce the @YouTube Shorts Fund This $100M fund is designed to reward creators for their distinctive, participating short-form content material. You don’t even want to be in YPP.
Learn extra → https://t.co/zbJIzHyd0m
— YouTube Creators (@YouTubeCreators) May 11, 2021
TikTok launched a creator fund in July and later elevated its funding to $1 billion within the United States over three years. Snap awards $1 million per day to customers who publish high content material on Spotlight.
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