YouTube is presently the preferred social media platform within the US, in keeping with a latest report from Pew Research Center. YouTube is adopted by Facebook, which is used by 69 p.c folks within the US, after YouTube’s 81 p.c penetration. The outcomes of the Pew Research Center report come on account of a survey performed between January 25 and February 8, 2021. The survey additionally notes that roughly seven in ten Americans nonetheless use social media platforms every day regardless of the controversies and the detrimental sentiments in opposition to social media over issues of on-line safety and information privateness. The report, titled Social Media Use in 2021 says that 81 p.c folks within the US use YouTube – up entrance 73 p.c in 2019. This is adopted by Facebook, which is used by 69 p.c folks, with Instagram taking the third spot with a 40 p.c reputation.
After YouTube, Facebook, and Instagram, Pinterest takes the fourth spot with 31 p.c folks utilizing the app, adopted by LinkedIn, which was used by 28 p.c Americans. After LinkedIn, Snapchat, Twitter, and WhatsApp share 25 p.c reputation, and TikTok is used by 21 p.c Americans. About 13 p.c folks within the US additionally use the neighbourhood-focused platform referred to as “Nextdoor.” The report stated that when it comes to development Reddit is the one of the crucial significantly-growing platform aside from YouTube. Reddit registered an 18 p.c development this yr, versus 11 p.c in 2019.
The report additionally highlighted the demographic, saying that Instagram, Snapchat, and TikTok have a robust following amongst younger customers. The report additionally supplied an age-wise segregation of using social media platforms. It stated that about 84 p.c of the adults between the age of 18 to 29 say they use any social media websites, whereas 81 p.c of ones between the age of 30 to 49 say they use social media. 73 p.c of adults aged between 50 and 64 say they use social media websites, whereas about 45 p.c of these aged 65 and older are on social media. 71 p.c of 18-29 year-olds say they use Instagram, whereas 65 p.c use Snapchat. 50 p.c say they use TikTok.
In case of YouTube, 95 p.c of the folks aged 18 year-old to 29 year-old say they use YouTube, whereas 91 p.c aged 30 to 49 years outdated use the video streaming platform. When it involves Facebook, 70 p.c of these aged 18 to 29 say they use Facebook, whereas 77 p.c aged between 30 to 49 p.c use the social media platform.
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