YouTube Music is planning to add a particular service focussed on podcasts for its 80 million paid subscribers. The intention for YouTube Music is to elevate its place in competitors with Spotify, Swedish music streaming large headquartered in Sweden. Kai Chuk, the pinnacle of podcasting at YouTube, revealed the platform’s podcast-related plans throughout a latest occasion. For now, Chuk skipped on offering a precise timeline for the rollout of YouTube’s deliberate podcast companies.
YouTube Music is trying to supply background listening for podcasts. For paid customers, this service can be freed from commercials, whereas non-paying listeners of YouTube Music would have to bear with adverts throughout their podcast streams.
“If someone wants to watch a podcast, we have a solution. If someone wants to listen to a podcast only, we should have a great experience for that as well,” The Verge quoted Chuk as saying on the Hot Pod Summit held earlier this week in Brooklyn, US.
YouTube Music will add an array of enhanced library instruments to have podcast creators experiment with superior audio applied sciences. Additionally, the platform may also be pasting podcast badges to distinguish audio-first reveals for customers to establish content material at a look.
“Our focus is on creators, so as long as they find it successful and helpful, that’s success for us. We’re just focused on the YouTube users and ecosystem and bringing podcasts into that fold,” added Chuk, who was appointed as YouTube’s head of podcasting in 2021.
Unlike Spotify, which has over 200 million paid customers, YouTube Music is at present not contemplating tie-ups with podcast celebrities to supply unique originals. This, nonetheless, might change into a part of its future roadmap.
Spotify, which was based in 2006, added the podcast characteristic in 2015 when the platform hit 60 million customers. Meanwhile, YouTube Music, which is considerably behind Spotify by way of its paid subscriber-base, has begun loading its platform with newer options.
Earlier this yr, it rolled-out a new Radio playlist characteristic that permits customers to create a customized radio listing. The service will let customers select artists, songs, and their frequency.
The platform has additionally launched a redesigned library interface on Android and iOS units with speedy entry to playlists, songs, albums, and extra.
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