YRF to produce content for OTT and launch its own OTT platform? : Bollywood News – Bollywood Hungama

May 26, 2021

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Over the previous 12 months, the OTT market has seen a pointy improve in viewership with the Covid-19 lockdown leaving the viewers with no different leisure supply. With the pandemic nonetheless raging, though sure areas have seen theatres resume enterprise, OTT platforms that noticed a rise in subscribers proceed to take pleasure in a steady stream of viewers hungry for leisure. Given this sudden and compelled change by way of content consumption, a variety of filmmakers have been opting to launch their movies on OTT platforms. Now, we hear that one in all India’s largest Bollywood manufacturing homes Yash Raj Films, led by Aditya Chopra can be considering launching their very own OTT channel.

“OTT platforms have become the go to choice for the audience during the pandemic. In fact, almost all such streaming platforms have seen a marked increase in subscribers since the pandemic hit, and now with no signs of slowing down, OTT has fast become the most viable option not only for viewers but for filmmakers as well,” explains a properly-positioned commerce supply. Further speaking about Aditya Chopra venturing into the OTT market, the supply continues, “Aditya Chopra heads one of the biggest production houses in India and for him venturing into the OTT domain is not an easy decision. There are a lot of factors that need to be considered, from future content on the channel to acquisition to re-negotiating deals for content that have already been locked with other established OTT players.”

Ask the supply whether or not any confirmed information of YRF’s OTT platform will likely be out there within the close to future and he provides, “Knowing Adi, he will definitely plan on making it big. So if he does decide on launching an OTT platform there will definitely be a big announcement. But at the moment one cannot really say with absolute certainty that Aditya will foray into this market. Yes, he is contemplating it, but nothing is a surety.”

Besides this the supply additionally tells us that Aditya Chopra can be considering on producing content for the OTT platform. “Apart from launching their own OTT platform Aditya is looking at developing short format and long format content for OTT. The film division will obviously still be there but along with that OTT content will also be developed as a whole business model. This isn’t a small move so Adi will definitely weigh out the pros and cons of such a move before taking a decision.” Talking about OTT content manufacturing, the supply continues, “OTT content and theatrical film content are very different, so it will quite literally be a different vertical at YRF. Given this, it not only is a move to capture a new market but will also entail immense investment within YRF itself.”

Also Read: Aditya Chopra donates your entire finances of YRF50 celebration for COVID aid in India