New Delhi: Reiterating its tech-first method in direction of content material, ZEE Digital has change into the primary media and leisure enterprise in the nation to launch Progressive Web Apps (PWA) for 13 of its nationwide and regional information brands protecting 9 languages. This is the biggest PWA launch in the nation and probably internationally. With this launch, ZEE Digital joins the league of worldwide tech giants like Facebook, Twitter, Alibaba, Uber, LinkedIn and so on that supply PWA on cellular to their customers for a superior person expertise on the internet.
Now viewers of India’s high broadcast information brands like ZeeNews.com, Zee24Ghanta.com, ZeeHindustan.in, Zee24Kalak.in, 24Taas.com, ZeeRajastha.com, ZeeBiharJharkhand.com, ZeeUpUk.com, and ZeeMpCg.com shall profit from the PWA expertise on cellular net. Having already grown these brands by over 65% in month-to-month energetic customers over the previous 12 months, the corporate is targeting an additional 200% growth in organic traffic on the again of this launch.
The new cellular net app expertise will assist customers so as to add their favorite information model’s icon to their Home display together with the choice of hassle-free offline shopping to make sure fast and clean web page loading in poor community areas and works properly even on cellular units with low storage.
Rohit Chadda, CEO, ZEE Digital commented, “Being the largest media house in India, our focus is to reach as many people as possible. Progressive Web Apps or PWA as they are more commonly known stand in between native apps and a website, enabling users to take advantage of the smooth and seamless experience of a native app while allowing the benefit of not taking any space on the device. Its a great technology because it loads faster and does not consume the phone’s memory. This becomes important for users in lower tier towns who may not have high end smartphones. The PWA shall help them overcome issues such as poor network connectivity and low device storage.”
Given ZEE Digital’s cellular first technique, it was a pure development for it to show the cellular net expertise for its main broadcast brands right into a PWA and provide seamless information consumption expertise for customers.
“With this new technology advancement, our page speed performance scores are now the best in the industry. Being in the broadcast space, Live TV and video are the most popular form of content consumed on these brands. Hence, the new PWA version of the platforms bring video to the forefront with a new ‘Watch’ section for users to directly view their favourite news channel live on the web. Being a lighter form of an app, the live TV experience is much better since load times of the video player are much faster than before. This has played a vital role in enhancing our user experience on mobile which accounts for almost 95% of our users on the web,” Chadda added.
Over the previous 12 months, ZEE Digital has launched a number of cellular apps for varied brands like ZEE Hindustan, ZEE Business, India.com and ZEE 24 Ghanta to construct a strong and sticky person base on cellular. Earlier this 12 months, India.com launched its new cellular web site to supply a extra immersive expertise to customers which resulted in super growth for the model in phrases of month-to-month energetic customers.
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