Zee Music Company, a division of media agency Zee Entertainment Enterprises Ltd (ZEEL), on Friday introduced the renewal of its licensing settlement with YouTube and Meta, Facebook’s dad or mum firm.
The take care of two of the world’s largest digital content-streaming firms will enable them to entry music content material from Zee Music’s catalogue of over 11,000 songs, stated an announcement.
As a part of the deal, customers can proceed to make use of Zee Music Company’s complete catalogue to create a number of social experiences throughout YouTube in addition to Meta platforms, equivalent to Facebook and Instagram, it added. “With an increasing number of audiences tuning in to Indian music from across the globe, the inclusion of the latest music libraries from India will allow users and YouTube Shorts creators to stay up to date with the latest music trends and styles,” it famous.
With its huge consumer base, YouTube is likely one of the largest digital content material platforms, and the continued collaboration is ready to raise the music expertise for its customers. Additionally, songs on brief format video platforms typically obtain a brand new lease of life when picked up by a number of fashionable creators, resulting in renewed curiosity and wider recognition, the assertion stated.
Zee Music Company’s music assortment has already garnered over 290 billion views throughout its YouTube channels with 130 million plus subscribers.
Zee Music Chief Business Officer Anurag Bedi stated: “Both platforms have proven to be invaluable partners for us, helping us reach new audiences and connect with fans in new and innovative ways. We look forward to working together to continue delivering high-quality music content to our shared users”.
