Zee5 India Chief Business Officer Manish Kalra and ZEE Entertainment Enterprises Ltd., South Chief Cluster Officer Siju Prabhakaran
| Photo Credit: N. Anand
Zee5 India, the home-grown video streaming platform, has introduced a big increase in watch time of Tamil subscription video on demand (SVOD) viewers watching Tamil content per day.
“Our video-streaming platform has clocked a 54% increase in viewer base and a 63% increase in active user base in the Tamil region in the last 12 months. The watch time for Tamil content per day increased by 23%,” chief enterprise officer Manish Kalra stated throughout an interplay.
“We at ZEE5 are happy to receive an encouraging response at the very onset of our journey in this region. The advantages of following a consumer-first approach in curating the Tamil slate has worked successfully for us, taking us closer to the hearts of the Tamil audiences,” stated Mr. Kalra.
“Going forward, our focus will remain on sustaining the growth trend and scaling up our investments in the Tamil entertainment industry. We appreciate the support from the creative ecosystem and look forward to more collaborations as we bolster our Tamil content line-up with real, relatable and quality storytelling,” he stated.
Following the profitable run of its unique Tamil content line-up similar to Vilangu, Ayali, and Paper Rocket, Zee Tamil’s subsequent content providing shall be Sengalam starring Kalaiarasan and Vani Bhojan, stated Siju Prabhakaran, chief cluster officer, South, ZEE Entertainment Enterprises Ltd.
